Speed is important as it helps organisations realising goals earlier and outperforming competition.In this paper we study drivers for time-to-market based on a ten year natural experiment in a large, IT intensive, commercial organisation. It is shown that the amount of projects and the cost per project are correlated positively to time-to-market. Furthermore different incentive structures hold clear influence on time-to-market; changing them has shown to be a good instrument to accelerate.
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