Reach your goals with OKRs.

According to Norton & Kaplan, 9 out of 10 organizations failed to execute their strategy.
We are sure you can do better.
And we are sure we can support you on that journey.


Peter Drucker

1954: SMART goal setting on company and employee level

Andy Grove, Intel

1968: Implementation of OKR framework by Andy Grove in Intel

Robert Kaplan & David Norton

1996: Measurement and control of company activities
in relation to its vision and strategy

John Doerr, Google

1999: Doerr invests and helps to implements OKRs in early-stage Google


Today: It’s your turn now! How do you use OKRs
to improve the results of your team?


Objectives are qualitative goals and give direction on what should be achieved. They are ambitious, motivating, big hairy goals. Usually one organizational unit holds three to five key results and has a timeframe from three to four months to be achieved.

Key Results

Key results are specific, quantitative results and can therefore be measured. They are used to track the achievement of an Objective. It’s important to not confuse them with KPIs or ToDos and can be achieved independently.

OKR Superpowers

1. Focus

The Uffective OKR Smart-Start presents all relevant information
on your OKR achievements on one single site.
Your personal Objectives and Key-Results, your achievements
in the current quarter and your progress within the last six weeks.
Also you can simply choose to follow the OKRs of your colleagues
by adding them to your dashboard.

2. Alignment

In Uffective, it only needs one click to display the OKRs
of your Colleagues. Beyond that, you will get updates
about their progress in real time. The team levels help
your team to get a better structure during the working progress.
Last but not least, check ins are automatized.

3. Commitment

For every OKR, you will be able to choose a confidence level from 1 to 10.
You can choose whether you want to update it each week, each two weeks
or each month to always keep it up to date. Furthermore there are two kinds
of goals that can be differentiated: commited and aspirational.
These features help you to define how big, hairy and audacious
your goal is exactly.

4. Tracking

With Uffective, you will never lose track of your OKRs again.
You can not only see the performance of an OKR overall,
but also cumulated for the last six weeks. For every team.
This helps you to analyze the process in detail to achieve
even greater results in the next cycle.

5. Stretching

To get a better understanding of your OKRs,
it is possible to connect them to user stories,
tasks and to the project level. The confidence level
of your team and the current progress are compared
in real time. With the KPI Scorecard technology,
you will be able to Connect your OKRs with KPIs.

Set up your OKRs now

Don’t lose track of your goals.
Start your free trial and succeed with OKRs.